I was 18 years old in 1991, when Volcom was born. I was the first team rider/employee, and worked as marketing director for 20 years. It wasn’t a job, it was something we lived and breathed. It was organic, and we were putting ourselves out there pretty un-edited. No strategic talking points; we just built our lives around our hard charging adventures, and told the stories.
I know so many people who grew up high on adrenaline. We’ve been playing hard over the years and as the injuries stack up, it’s inspiring to see people turning to yoga as a foundation for their health. As they tap into their awareness, it gets them thinking about other parts of their existence: the way they eat, act, think. Yoga brings so many benefits beyond the physical. It challenges the mind and heart like no other discipline I’ve found. And it’s damn addicting in a great way.
Now several years into my yoga practice I searched for a good pair of yoga shorts but found nothing. It wasn’t so much a lack of functional shorts, but lack of a company whose ethics I agreed with, and whose aesthetic spoke to me. After a lot of thought I decided it was time to give it another go. But this time we are creating a brand for a whole different set of reasons.
We want to break some of the yoga stereotypes. We want more guys to feel comfortable walking into a yoga shala. We want them to experience yoga in its entirety, from the intense physical practice to benefits for mind, heart and soul. Doors open when you develop a regular practice, and it prolongs your active life. I realized more people doing yoga means more people with elevated consciousness in our communities.
If we were going to get into business, we were going to do it right. The clothing industry is very wasteful, and the yoga principle of Karma told me we need to produce things ethically. We are committed to being environmentally and socially responsible in our business and we give 5% of each sale to support yoga empowerment programs we believe in. If you set your intentions right from the get go, and you’re transparent, that makes the difference in the long run. We are learning and we will share our discoveries and mistakes along the journey.
– Troy Eckert